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Selection procedure

Our extraordinary selection procedure

Intended as a design-oriented innovation award our aim with the Lifestyle Innovation Award is to promote demand-oriented product innovation and highlight particularly convincing offers. The Lifestyle Innovation Award honours products that take up and fulfil the growing demand for innovative ideas for a good life, for lifestyle, design, expression of one's own personality and genuine "problem solvers". All trend developments indicate that the meaning of lifestyle will be different in the future than it has been up to now. More than ever, we need target-oriented innovations to master all future challenges well.

The special feature: Our competition is characterised by its modular and user-oriented selection procedure: The opinion of a practice-oriented jury of experts as well as - optionally - the judgement of the consumer is decisive for the award of the coveted prize.

Thus, the Lifestyle Innovation Award is a clear and objective decision-making aid for consumers, trade partners and corporate buyers. The Lifestyle Innovation Award is presented once a year for outstanding products from the Living & Lifestyle sectors.

Basic module 1

Evaluation by expert jury

A knowledgeable, practice-oriented jury of experts assesses the products and product concepts with regard to the defined criteria. Particularly valuable: The evaluation is always carried out against the background of a high level of practical relevance. All jury members themselves regularly advise manufacturers, trade partners and consumers on topics related to living and furnishing as well as on innovative processes and technologies. This ensures that all award-winning products and concepts meet the everyday requirements and needs of users to an above-average degree and contribute to a good life.

Optional module 2

Consumer survey with trend study

Whenever the wishes and needs of consumers themselves are to be the focus, the Lifestyle Innovation Award offers an unique opportunity of a representative consumer survey by a recognised market research institute. And that is exactly what makes this tool so valuable: In the decision-making process, in addition to expert opinion, the judgement of consumers is decisive for the awarding of the coveted prize.

The Award

The title ’Award-winning product’ goes to all products whose evaluation score is above average in at least two of the criteria, in addition to an overall convincing impression. The award underlines a high degree of user and consumer orientation and while also confirming innovative and excellent design.

Optional: Market research results and trend analysis

For long-term sales success, knowing the consumer’s opinion of the product is essential. That's why our optional module 2 exclusively provides all market research results from the consumer survey as well as the results from the trend study we conduct annually on current issues related to the topic area of Living & Lifestyle.