Selection procedure
Our extraordinary selection procedure
No odinary award: Designed as a consumer award our aim with the ‘Lifestyle Innovation Award’ is to identify the needs of consumers, promote needsbased product innovation and showcase products that are consumerfriendly. The ‘Lifestyle Innovation Award’ is a clear and objective decision-making aid for consumers, trade partners and corporate buyers. The ‘Lifestyle Innovation Award’ is presented once a year for outstanding products from the living & lifestyle sectors.
The uniqueness: The competition is characterised by a multi-stage selection process. For us, it’s not only the opinion of a jury of experts that is decisive, but rather the opinion of consumers.
Nomination
Our competent preselection: a practiceorientated expert jury evaluates all submitted products and product designs against predefined criteria and decides which ones will be accepted for the subsequent consumer survey (nomination).
Consumer survey
In our opinion, a consumer award should focus on the wants and needs of the of the end user. In the next and decisive stage of the competition, consumers from the target group evaluate the submitted products via a representative survey conducted by a recognised market research institute. And this is precisely what makes the Lifestyle Innovation Awards so valuable: in the decision-making process, the decisive factor for the awarding of the coveted prize is consumer opinion.
And this is precisely what makes the Lifestyle Innovation Award so valuable: in the decision-making process, the decisive factor for the awarding of the coveted prize is the consumer's opinion.
The Award
We set great store by transparent evaluation. The title ’Awardwinning product’ goes to all products whose score is above average in at least two of the criteria, in addition to a superior overall performance.
Added Bonus
Market research results and trend analysis: For long-term sales success, knowing the consumer’s opinion of the product is essential. That is why we hand over all market research results from the consumer survey to the nominees and winners. In addition, all entrants receive the results of the annual trend analysis that we conduct on current issues relating to the theme of kitchen design and cooking. That’s because the basis for consumeroriented product development is having access to the latest market insight.
