Our extraordinary selection procedure

No ordinary award: Designed as a consumer award our aim with the ‘Lifestyle Innova­tion Award’ is to identify the needs of consumers, promote needs­based product innovation and showcase products that are consumer­friendly. The ‘Lifestyle Innovation Award’ is a clear and objective decision-making aid for consumers, trade partners and corporate buyers. The ‘Lifestyle Inno­vation Award’ is presented once a year for outstanding products from the living & lifestyle sectors.