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Our extraordinary selection procedure

Intended as a design-oriented innovation award our aim with the Lifestyle Innovation Award is to promote demand-oriented product innovation and highlight particularly convincing offers. The Lifestyle Innovation Award honours products that take up and fulfil the growing demand for innovative ideas for a good life, for lifestyle, design, expression of one's own personality and genuine "problem solvers". Thus, the ‘Lifestyle Innovation Award’ is a clear and objective decision-making aid for consumers, trade partners and corporate buyers. The Lifestyle Innovation Award is presented once a year for outstanding products from the Living & Lifestyle sectors.