{"id":3305,"date":"2020-09-10T17:00:49","date_gmt":"2020-09-10T15:00:49","guid":{"rendered":"http:\/\/kitcheninnovationaward.solution25s1.timmeserver.de\/?page_id=3305"},"modified":"2023-03-10T16:34:22","modified_gmt":"2023-03-10T15:34:22","slug":"trendforschung","status":"publish","type":"page","link":"https:\/\/lifestyleinnovationaward.de\/en\/trendforschung\/","title":{"rendered":"Trend research"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"3305\" class=\"elementor elementor-3305\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76e3ff9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"76e3ff9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-663deb7\" data-id=\"663deb7\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e40aacf elementor-widget elementor-widget-image\" data-id=\"e40aacf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1800\" height=\"669\" src=\"https:\/\/lifestyleinnovationaward.de\/wp-content\/uploads\/2021\/05\/Trendforschung-_-Header.jpg\" class=\"attachment-full size-full wp-image-4640\" alt=\"LIA Trendforschung Zahlen\" srcset=\"https:\/\/lifestyleinnovationaward.de\/wp-content\/uploads\/2021\/05\/Trendforschung-_-Header.jpg 1800w, https:\/\/lifestyleinnovationaward.de\/wp-content\/uploads\/2021\/05\/Trendforschung-_-Header-300x112.jpg 300w, https:\/\/lifestyleinnovationaward.de\/wp-content\/uploads\/2021\/05\/Trendforschung-_-Header-1024x381.jpg 1024w, https:\/\/lifestyleinnovationaward.de\/wp-content\/uploads\/2021\/05\/Trendforschung-_-Header-768x285.jpg 768w, https:\/\/lifestyleinnovationaward.de\/wp-content\/uploads\/2021\/05\/Trendforschung-_-Header-1536x571.jpg 1536w, https:\/\/lifestyleinnovationaward.de\/wp-content\/uploads\/2021\/05\/Trendforschung-_-Header-16x6.jpg 16w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b2753ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b2753ca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29a74df\" data-id=\"29a74df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9716532 elementor-widget elementor-widget-heading\" data-id=\"9716532\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">EXCLUSIVE WITH US<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abb04c1 elementor-widget elementor-widget-heading\" data-id=\"abb04c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">ANNUAL TREND ANALYSIS FOR THE\n\u2018LIFESTYLE INNOVATION AWARD\u2019<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-931ce82 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"931ce82\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-855f552\" data-id=\"855f552\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-987fb4e elementor-widget elementor-widget-heading\" data-id=\"987fb4e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Current trending topic:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bf1451 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4bf1451\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e01bdf elementor-widget elementor-widget-heading\" data-id=\"4e01bdf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The changing face of homes across generations: Will generations Y and Z rethink the existing lifestyle?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28d1041 elementor-widget elementor-widget-text-editor\" data-id=\"28d1041\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Each generation is shaped by the prevailing social environment. The last few years, in particular, have left a significant mark. However, nothing about the overriding life stages has changed: between the ages of 20 and 40, (young) adults make their first larger houshold purchases. They focus on their own homes and furnish them according to their personal values. This is a time in life that has a lasting impact on buying behaviour and lays the foundation for all subsequent (purchase) decisions.<\/p><p>In this year's trend study, we are therefore focusing on generations Y and Z. In cooperation with the market research institute K&amp;A BrandResearch AG, we want to find out to what extent these generations differ from previous ones, what the most important purchase criteria are, and what that specifically means for the context of living. Will generations Y and Z rethink the prevailing lifestyle - and if so, how?<\/p><p>The unique aspect of this trend study is that all responses of the 1,000 surveyed consumers are evaluated in comparison with the three generations X, Y, and Z, and are compared with previous studies. This special survey method ensures that trends can be defined not only based on theoretical theses but also based on real consumer opinions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f63f8b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f63f8b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-ffb5cd9\" data-id=\"ffb5cd9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8032a74 elementor-widget elementor-widget-heading\" data-id=\"8032a74\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Questions include<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4f0898 elementor-widget elementor-widget-text-editor\" data-id=\"b4f0898\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>What values and attitudes shape generations Y and Z, and how does this influence future purchase decisions? What expectations are associated with product innovation?<\/li><li>What product features influence the purchasing decisions of generations Y and Z the most? What are the most relevant purchase criteria in the field of living?<\/li><li>Generations Y and Z shape their homes: What does the dream home look like in terms of interior design? What support should it offer in everyday life?<\/li><li>What is the current significance of one's own home? Which living areas are in focus? What is the level of investment readiness now and in the near future?<\/li><li>Smart Living: To what extent are analogue and digital tools merging in everyday life? What do Gen X, Y, and Z expect from smart home technologies? Which features will prevail?<\/li><li>How will one's own home integrate into the future life and work environment? What synergies are there? What expectations do Gen X, Y, and Z have?<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc0924 elementor-widget elementor-widget-heading\" data-id=\"6bc0924\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We always have our finger on the\npulse of the market<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2382e75 elementor-widget elementor-widget-text-editor\" data-id=\"2382e75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We are happy to\nshare our knowledge and make the\nresults of our trend analysis available\nto participants in the \u2018Lifestyle\nInnovation\nAward\u2019.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3353efa\" data-id=\"3353efa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7693416 elementor-widget elementor-widget-image\" data-id=\"7693416\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"920\" height=\"1024\" src=\"https:\/\/lifestyleinnovationaward.de\/wp-content\/uploads\/2021\/05\/Trendforschung-920x1024.jpg\" class=\"attachment-large size-large wp-image-4442\" alt=\"Meeting \u00fcber Laptop\" srcset=\"https:\/\/lifestyleinnovationaward.de\/wp-content\/uploads\/2021\/05\/Trendforschung-920x1024.jpg 920w, https:\/\/lifestyleinnovationaward.de\/wp-content\/uploads\/2021\/05\/Trendforschung-270x300.jpg 270w, https:\/\/lifestyleinnovationaward.de\/wp-content\/uploads\/2021\/05\/Trendforschung-768x854.jpg 768w, https:\/\/lifestyleinnovationaward.de\/wp-content\/uploads\/2021\/05\/Trendforschung-11x12.jpg 11w, https:\/\/lifestyleinnovationaward.de\/wp-content\/uploads\/2021\/05\/Trendforschung.jpg 1200w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>EXKLUSIV BEI UNS Die j\u00e4hrliche Trendforschung zum Lifestyle Innovation Award Unser aktuelles Trendthema: Das eigene Zuhause im Wandel der Generationen: Werden die Generationen Y und Z den bestehenden Lifestyle neu denken? Jede Generation wird von dem jeweils herrschenden gesellschaftlichen Umfeld gepr\u00e4gt. Vor allem die letzten Jahre haben deutliche Spuren hinterlassen. Nichts ge\u00e4ndert hat sich jedoch&hellip;&nbsp;<a href=\"https:\/\/lifestyleinnovationaward.de\/en\/trendforschung\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Trend research<\/span><\/a><\/p>","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-pagebuilder-full-width.php","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"neve_meta_sidebar":"full-width","neve_meta_container":"","neve_meta_enable_content_width":"on","neve_meta_content_width":100,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":"","footnotes":""},"yoast_head":"<!-- This site is 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